In the information session held by the Fraunhofer IMW’s Head of the Institute on March 25, 2021, Dr. Sebastian Haugk, Team Leader Concept and Method Development, and Dr. Christian Leyh, Team Leader Digital Transformation, presented the current research status of the project Data Mining and Value Creation.

On February 4th, 2021 the winners of the Best Paper Award 2020 of the Fraunhofer IMW were selected. The second place went to Alexander Arzt, Research Fellow in the project Data Mining and Value Creation, with his paper “Business Ecosystems for Digital Servitization”. He had presented the paper at the Spring Servitization Conference 2020. 

In this article, Prof. Dr. Heiko Gebauer and Alexander Arzt provide a guide for dealing with business model dynamics. It was published in the Industrial Marketing Management Journal and allows businesses to identify and adapt the components and barriers in their business dynamics.

If product-oriented companies focus on how digital solutions can be integrated into the existing portfolio, a familiar and constant field will become more dynamic. In the context of digitization, companies must look for the “sweet spot” between the possibilities of new digital technologies and the needs of their customers. Against this background, the Data Mining and Value Creation project team has initiated a focus group on “Selling Digital Solutions”.